Design is the language we see before we read. Before a single sentence lands, colour, spacing, and typography have already whispered something about who you are.
1. Your Visuals Tell a Story
A golden halo, clean lines, open “white space” – every choice signals personality and purpose. Think of design as your silent spokesperson.
2. Simplicity = Strength
Clarity beats clutter every time. Use generous white space, legible fonts, and calm colour palettes to let your message breathe.
3. Design for Inclusion
Accessibility isn’t optional. Check colour contrast, font size, and readability using tools like WebAIM Contrast Checker.
4. Emotion in Every Element
Colour psychology is real: gold inspires optimism, deep green evokes trust, and muted sand tones feel grounding. Match your palette to your brand’s emotional temperature.
5. Align Design With Message
Your visuals should amplify – not compete with – your words. When design and copy move together, communication feels effortless.
Resources:
- Adobe Colour Wheel:
https://color.adobe.com/create - Google Fonts Knowledge:
https://fonts.google.com/knowledge
Sun Dog Communications 
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