Emails are still one of the most powerful storytelling tools in business – but only if people open them. Whether you’re sending a proposal, newsletter, or client update, the goal is the same: sound like a person, not a press release.
1. Start With the Subject Line
Think of it as a headline that earns attention. Ask a question, spark curiosity, or promise value. Use SubjectLine.com to test and improve open-rate potential.
2. Get to the Point
Your readers are busy. Lead with what matters most – one clear idea per email. Use short paragraphs, bullets, and conversational phrasing.
3. Add a Dash of Warmth
Authenticity lives in micro-moments. Swap ‘Dear Sir/Madam’ for a friendly hello. End with gratitude or encouragement.
4. Write for the Reader, Not Yourself
Frame your message around their needs, not your update. Instead of “We’re launching a new service,” try “Here’s how our new service saves you time.”
5. End With Clarity
Every email should have one ask – schedule a call, review a proof, or visit a link, etc. Fewer choices = faster action.
Sun Dog Communications 
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