The Psychology of Visuals: How Colour and Layout Influence Trust

Good design isn’t just pretty – it’s persuasive. Visuals influence how people feel and whether they trust your brand.

1. Colour = Emotion

Gold inspires optimism, green signals calm, blue builds trust, black exudes authority. Choose colours that your audience will resonate with. 

Resource: https://coolors.co 

2. Simplicity Creates Credibility

Fewer design elements increase perceived reliability. Keep layouts balanced with open “white space”.

3. Eye-Tracking Basics

Users scan in ‘F’ patterns – top left to right, then downward. Place key info accordingly.
Source: https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content 

4. Visual Consistency = Memory

Same fonts, colours, and tone build recognition and brand recall.

5. Test and Iterate

Use tools like Google Optimize to A/B test visuals: https://marketingplatform.google.com/about/optimize