Most visitors decide within 8 seconds whether to stay on your website or bounce. The “Four-Block Framework” helps you structure your homepage or service page for maximum clarity and conversion.
1. Block One: The Promise
Tell people exactly what you do and who it’s for – in one line.
Example: “Strategic communications for teams who want their story to shine.”
2. Block Two: The Proof
Show results or credibility – testimonials, stats, partnerships, or recognizable brands.
3. Block Three: The Process
Break down what working with you looks like in steps. Simple. Reassuring.
4. Block Four: The Path Forward
Add one clear call-to-action (“CTA”) – and repeat it at the bottom of the page. This could be something like, “Book an appointment”, “Visit [this link], “Sign up here”, etc.
Resources:
- StoryBrand Framework: https://storybrand.com
- Hotjar Heatmaps: https://www.hotjar.com
Sun Dog Communications 
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