The 5-20 Rule: Making Social Media Actually Work for You

Social media shouldn’t feel like a full-time job. The 5–20 Rule helps small teams stay visible and consistent without burning out.

1. Post 5 Core Themes

Rotate through five consistent categories (e.g., tips, behind-the-scenes, client stories, personal reflections, resources).

2. Spend 20 Minutes a Day

Engagement > posting volume. Spend time commenting, replying, and building relationships instead of posting daily.

3. Repurpose Old Content

Repost, update, or remix your highest-performing content every 3 months.

4. Use Scheduling Tools

• Later for visuals
• Metricool for analytics and cross-posting

5. Measure What Matters

Ignore vanity metrics (likes) – focus on saves, shares, and DMs. Those show real connection.