How to Write for Today’s Busy People: 5 Rules for Readability That Actually Work

Your audience doesn’t read – they scan. You’ve got about 8 seconds to earn attention and hold it.

Here’s how to write for humans who don’t have time.

1. Front-Load Everything
Put the most important information first. Every sentence should add value immediately.

2. One Idea Per Paragraph
Don’t bury key details in walls of text. White space isn’t decoration; it’s comprehension.

3. Use Active Voice, Always
Passive = confusion. “We approved the plan” beats “The plan was approved.”

4. Cut Transition Fluff
If you start a sentence with “In order to,” “At this time,” or “Due to the fact that” — delete it.

5. Test on a Phone
If it doesn’t read well on mobile, it’s not clear enough.

Takeaway: Writing for busy people is the most respectful kind of communication. You’re not just simplifying; you’re saving time for everyone.