Category: Tips & Tricks
-
How to Write for Today’s Busy People: 5 Rules for Readability That Actually Work
Your audience doesn’t read – they scan. You’ve got about 8 seconds to earn attention and hold it. Here’s how to write for humans who don’t have time. 1. Front-Load EverythingPut the most important information first. Every sentence should add value immediately. 2. One Idea Per ParagraphDon’t bury key details in walls of text. White…
-
How to Write Content in the Age of AI
Artificial intelligence is changing how we create. Copy tools can churn out blog posts in seconds – but connection still takes a human heartbeat. In the age of AI, your readers crave something algorithms can’t replicate: authenticity, emotion, and a voice that feels real. 1. Keep the Human Core AI can help with speed and…
-
Slow Marketing: Why Taking Your Time Can Build a Stronger Brand
The digital world moves fast – but good stories ripen slowly. “Slow marketing” is the art of being intentional: creating less content, but making it matter more. 1. Quality Over Quantity It’s better to publish one thoughtful article a month than four rushed ones. Consistency matters – but only when paired with meaning. 2. Plan,…
-
Stop Overthinking Your Website Copy: The Four-Block Framework
Most visitors decide within 8 seconds whether to stay on your website or bounce. The “Four-Block Framework” helps you structure your homepage or service page for maximum clarity and conversion. 1. Block One: The Promise Tell people exactly what you do and who it’s for – in one line. Example: “Strategic communications for teams who…
-
The Psychology of Visuals: How Colour and Layout Influence Trust
Good design isn’t just pretty – it’s persuasive. Visuals influence how people feel and whether they trust your brand. 1. Colour = Emotion Gold inspires optimism, green signals calm, blue builds trust, black exudes authority. Choose colours that your audience will resonate with. Resource: https://coolors.co 2. Simplicity Creates Credibility Fewer design elements increase perceived reliability.…
-
From Inbox to Impact: Crafting Emails People Actually Read
Emails are still one of the most powerful storytelling tools in business – but only if people open them. Whether you’re sending a proposal, newsletter, or client update, the goal is the same: sound like a person, not a press release. 1. Start With the Subject Line Think of it as a headline that earns…
-
The Quiet Power of Good Design: Communicating Without Words
Design is the language we see before we read. Before a single sentence lands, colour, spacing, and typography have already whispered something about who you are. 1. Your Visuals Tell a Story A golden halo, clean lines, open “white space” – every choice signals personality and purpose. Think of design as your silent spokesperson. 2.…
-
The Content Clarity Framework: Making Every Message Crystal Clear
If your audience needs to read your message twice, you’ve already lost them. Clarity builds trust, keeps readers engaged, and drives results – whether it’s a social post or a government announcement. 1. Start With the ‘One Thing’ Rule Every message should have one core purpose. If you’re trying to say three things, you’ll say…
-
5 Tips for Writing Copy That Connects
Writing copy that truly resonates with your audience goes beyond clever wording – it’s about connection, empathy, and clarity.Here are five tips to help you create content that engages, inspires, and aligns with your brand voice. 1. Know Your Audience Intimately Before you write a single word, understand who you’re speaking to. Identify their needs,…
Sun Dog Communications 