What’s it all about?
Welcome to the Sun Dog Communications blog. This is where we share bite-sized communications tips, behind-the-scenes glimpses of our creative chaos, and resources to help you tell your story with confidence, clarity, and heart.
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Your audience doesn’t read – they scan. You’ve got about 8 seconds to earn attention and hold it. Here’s how to write for humans who don’t have time.…
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This week’s post is a bit late, I know, but just past the midnight “still Wednesday-not-Wednesday-night-anymore-but-kind-of” cutoff. Being in and out of a hospital for the whole week…
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Artificial intelligence is changing how we create. Copy tools can churn out blog posts in seconds – but connection still takes a human heartbeat. In the age of…
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The digital world moves fast – but good stories ripen slowly. “Slow marketing” is the art of being intentional: creating less content, but making it matter more. 1.…
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Most visitors decide within 8 seconds whether to stay on your website or bounce. The “Four-Block Framework” helps you structure your homepage or service page for maximum clarity…
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Good design isn’t just pretty – it’s persuasive. Visuals influence how people feel and whether they trust your brand. 1. Colour = Emotion Gold inspires optimism, green signals…
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Emails are still one of the most powerful storytelling tools in business – but only if people open them. Whether you’re sending a proposal, newsletter, or client update,…
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Design is the language we see before we read. Before a single sentence lands, colour, spacing, and typography have already whispered something about who you are. 1. Your…
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If your audience needs to read your message twice, you’ve already lost them. Clarity builds trust, keeps readers engaged, and drives results – whether it’s a social post…
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Writing copy that truly resonates with your audience goes beyond clever wording – it’s about connection, empathy, and clarity.Here are five tips to help you create content that…
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Stories are one of the oldest forms of human connection – and in business, they can be your strongest communication tool. Why Stories WorkWe’re wired to remember narratives…
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Your brand voice is the personality of your business. It’s what makes you recognizable in a noisy digital landscape. Follow these 7 steps to make sure your brand…
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At Sun Dog Communications, our work is as much about relationships as it is about words and visuals. Our Creative Process:We start every project by listening. Our discovery…
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A strong communications strategy can be a game-changer for small businesses and entrepreneurs. I’ve created a step-by-step guide to building a strategy that works for you. Step 1:…
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Every strong piece of communication has one thing in common: it’s been edited – often many times. Editing is the unsung hero of great storytelling, marketing, and brand building.…
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