Tag: writing
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Good communication OUTSIDE of business and work: the importance of listening, being heard – but also – having thoughtful discussion
This week’s post is a bit late, I know, but just past the midnight “still Wednesday-not-Wednesday-night-anymore-but-kind-of” cutoff. Being in and out of a hospital for the whole week will do that, I guess. My thoughts this week? Well. That one phrase often many of us hear whenever an argument happens, or misinformation causes confusion –…
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How to Write Content in the Age of AI
Artificial intelligence is changing how we create. Copy tools can churn out blog posts in seconds – but connection still takes a human heartbeat. In the age of AI, your readers crave something algorithms can’t replicate: authenticity, emotion, and a voice that feels real. 1. Keep the Human Core AI can help with speed and…
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Stop Overthinking Your Website Copy: The Four-Block Framework
Most visitors decide within 8 seconds whether to stay on your website or bounce. The “Four-Block Framework” helps you structure your homepage or service page for maximum clarity and conversion. 1. Block One: The Promise Tell people exactly what you do and who it’s for – in one line. Example: “Strategic communications for teams who…
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From Inbox to Impact: Crafting Emails People Actually Read
Emails are still one of the most powerful storytelling tools in business – but only if people open them. Whether you’re sending a proposal, newsletter, or client update, the goal is the same: sound like a person, not a press release. 1. Start With the Subject Line Think of it as a headline that earns…
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The Content Clarity Framework: Making Every Message Crystal Clear
If your audience needs to read your message twice, you’ve already lost them. Clarity builds trust, keeps readers engaged, and drives results – whether it’s a social post or a government announcement. 1. Start With the ‘One Thing’ Rule Every message should have one core purpose. If you’re trying to say three things, you’ll say…
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5 Tips for Writing Copy That Connects
Writing copy that truly resonates with your audience goes beyond clever wording – it’s about connection, empathy, and clarity.Here are five tips to help you create content that engages, inspires, and aligns with your brand voice. 1. Know Your Audience Intimately Before you write a single word, understand who you’re speaking to. Identify their needs,…
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The Power of Storytelling in Business Communication
Stories are one of the oldest forms of human connection – and in business, they can be your strongest communication tool. Why Stories WorkWe’re wired to remember narratives more than facts. Stories tap into emotions, making your message relatable and memorable. How to Use Storytelling Effectively Pro Tip: Even your brand origin story can be…
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7 Ways to Make Your Brand Voice Shine
Your brand voice is the personality of your business. It’s what makes you recognizable in a noisy digital landscape. Follow these 7 steps to make sure your brand voice stands out: 1. Define Your Tone Clearly – Are you friendly, formal, bold, or inspiring? Know it and stick with it. 2. Audit Your Current Content…
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The Small Business Guide to Strategic Communications
A strong communications strategy can be a game-changer for small businesses and entrepreneurs. I’ve created a step-by-step guide to building a strategy that works for you. Step 1: Define GoalsBe clear about what you want to achieve – brand awareness, lead generation, customer loyalty, or something else. Specific goals will be key to shaping your…
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Editing like a Pro: How to Sharpen Your Words
Every strong piece of communication has one thing in common: it’s been edited – often many times. Editing is the unsung hero of great storytelling, marketing, and brand building. It’s where ideas turn into clarity, which turns into impact. Here’s a guide to the best editing methods, plus how you can apply them. 1. Start With…
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